Grow reputation and income beyond your job title or company.
When executives and founders are mainly known for their title or company, their expertise gets overlooked. I change that by writing LinkedIn posts that grow your reputation at scale, and attract inbound opportunities for your portfolio career across a mix of board seats, consulting projects, coaching clients, speaking gigs, interim roles, and entrepreneurial ventures.
I'll show you the same method that I used to achieve:
80%
Inbound requests
30+
CxOs & founders on LinkedIn supported
120+
senior professionals supported in their career growth
Top Voice
LinkedIn Top Voice since 2024
Why you need to build a portfolio career
A portfolio career works like an investment portfolio. Instead of relying on one company, you monetize your expertise and diversify income across multiple income streams of board seats, consulting projects, clients, speaking gigs, interim roles, and entrepreneurial ventures.
However, it's not only about how you earn, but why. You design income streams that support the life you want. Whether that’s more time with family, the freedom to travel, or space to focus on health and learning.
When career and life align, work stops competing with personal priorities.
Why LinkedIn is non-negotiable
Building a portfolio career only works if people know, trust, and like you.
And it starts with building reputation at scale through marketing your values, expertise, and opinions.
With LinkedIn's organic reach and professional context it makes it the most effective platform to do that. It's where investors, clients, employees and partners actively look for new ideas and people to work with.
Why reputation matters for your portfolio career
A strong reputation on LinkedIn builds trust before you enter a room and creates demand for your expertise.
Think of it like this:
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You get invited to give a keynote at a conference.
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A headhunter approaches you about a board seat.
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Companies book your services without negotiating fees.
It’s never been easier to build a portfolio career. It’s also never been harder to face the competition. Your reputation decides who chooses to work with you.
Here's how it works:
We begin with a 90-minute session to clarify your goals, story, and positioning.
We define your key services and what sets your expertise apart.
You’ll leave with a clear direction for your portfolio career and how you want to be seen on LinkedIn.
Based on the Kick-off, I optimize your LinkedIn profile so it works like a landing page that highlights your expertise, services, and credibility, including a professionally designed banner.
Each month, we have one 60 minute content call to capture your insights and voice, which I record.
If you prefer an async version, I send you tailored questions based on your expertise and you reply with a WhatsApp voice message whenever it fits your schedule.
I transcribe the recording with AI to keep your tone consistent, authentic and natural.
Based on the content interview, I write 3 posts per week that match your goals and tone of voice.
You share a selection of your photos or prepare videos, and I choose the ones that fit best and create visuals when needed.
You review each post in the content calendar on Notion. Once approved, I schedule them directly in your account.
Building a portfolio career on LinkedIn needs your presence too.
Stay active by commenting on others’ posts, replying to your audience, and connecting with the right people.
I recommend spending 30 to 60 minutes a day to keep your profile visible and your network growing.
The more genuine your interactions, the stronger your opportunities become.
At the end of each month, I review your LinkedIn performance and adjust the content strategy if needed.
If questions come up in between, you can reach out via WhatsApp for async support.
This helps you stay on track and keep building a successful portfolio career.
My clients see inbound opportunities within 90 days.
"I knew LinkedIn was valuable, but I didn’t have time to post consistently. Lisa changed that. She built my LinkedIn strategy and writes posts that get engagement. Now, I’m attracting clients and speaking engagements through my profile without stressing about content."
Managing Director, Consulting
“With Lisa’s ghostwriting support, I’ve grown my followers and engagement on LinkedIn. I now have 3 - 4 calls with potential clients every week.”
Daniel Fiedel, Founder & CEO, Sales:On
"Lisa quickly captured my voice and goals. The posts she writes feel like me, just sharper and more strategic. Since working with her, I’ve seen more profile visits and was invited to speak at two industry events."
Founder & CEO, Tech Industry
Hey I'm Lisa
For years, my identity was tied to my PhD. After finishing, I took a consulting role. It looked like success on the outside. But on the inside, I felt empty.
I stayed in a role that wasn’t me because I feared failing expectations. Until I quit my job 3 years ago to build a portfolio career that finally fits me.
Now I work as a LinkedIn Ghostwriter, Portfolio Career Mentor and Fractional Learning and Development Consultant. I get booked as a speaker, became a LinkedIn Top Voice, and share my expertise on podcasts.
I built my portfolio career to work from anywhere (yes, I'm a digital nomad by choice) and have time for CrossFit and Hyrox.
On LinkedIn, I share my journey of building my portfolio career and help you build yours (even if you are in your current role).
